Hairdressing Supplies


Hairdressing Supplies are an ecommerce business who provide hair and beauty products to tens of thousands of UK salons. At a time of aggressive growth the business needed a telephony solution they could trust and a partner who could help them grow and provide a professional service to clients.

The business was being hampered by an inflexible VOIP system where is was difficult to make changes and add additional extensions to. The business was not able to route calls effectively due to the limited functionality of the existing system.

Several outages had caused Michael Jones (Managing Director) to lose faith in the system and start looking at alternatives. One of his main concerns was the variety of numbers in use to provide a local and national presence and how they could be retained.


Ridings installed a hosted 3CX VOIP solution which provides all of the functionality the business requires with the flexibility and scalability needed as it grows. All existing numbers were consolidated and ported so Hairdressing Supplies retain ownership which was so important to them.

Michael requested automated reports which have been scheduled to send him daily emails at 6pm to report on call stats for his sales teams. This allows his to track progress but also motivate and incentivise his staff.

The new solution is hosted off-site which benefits from a 99.99% SLA guarantee but also has fully redundant SIP trunks connecting to two geographically disparate data centres to provide a reliable and resilient system.

“The icing on the cake for us is the £200 monthly saving in call costs now we are using SIP channels with inclusive calls”


  • Friendly support
  • Partner for growth
  • Free landline/mobile calls
  • Consolidate numbers
  • Peace of mind

We had lost faith in our previous hosted VoIP system, it was difficult to speak to our provider as everything was forced through a faceless ticketing system. Ridings have provided us with a flexible and scalable solution to support my growing business. Help is always on hand with no ticket reference numbers in sight!

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